Device Fingerprint

Market.com uses device fingerprints to identify fraudsters’ by their device, even if they change their identity through the use of proxies, stolen credit cards or account password information.
 
A risk profile and unique ID for the end-users’ devices is created based on the anonymous browser, operating system and connection attributes. It is generated and measured in real-time.
 
The unique ID is used to identify/verify both fraudsters and legitimate repeat end-users.  Using the risk platform, the data may be compared against the user-entered information to identify:
 

• Users that use the same computer and change their email address, billing address or phone
• Users that use multiple account numbers
• Users that use different proxy servers

When the data is fully integrated into the risk platform, the generated fraud lift is much higher compared to traditional systems.